Southeast Asian company GrabTaxi rebranded to “Grab,” reflecting its expansion beyond taxi services.
The rebranding unified their services under the Grab trademark, enhancing brand recognition and market presence. This strategic IP move aligned with their business growth and diversification.
Grab’s rebranding emphasizes the role of trademarks in business evolution and market dominance, demonstrating how trademarks can be pivotal in a company’s growth and diversification strategy.
GrabTaxi
Branding & Trademark Strategy
Southeast Asia
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