Masai Group International’s Innovative Use of IP for Financing
Background
Singapore-based Masai Group International utilized its trademarks as collateral for a loan, a novel approach in leveraging intellectual property.
Strategy and Outcome
Masai Group secured a loan backed by their trademarks, demonstrating the value and utility of trademark protection beyond legal rights. This financial move supported their R&D and global brand strengthening efforts.
Key Takeaway
This case illustrates the multifaceted value of trademarks, extending from legal protection to financial asset leverage, highlighting the importance of robust IP strategy.